5 Trends That Will Dominate Your Digital Marketing
The new year just getting started, this is the perfect time to make a point on changes in recent months. The first progress can be observed in digital marketing is that it is constantly unbreakable by the growth of technology and science. Human judgment is now supported by data of all kinds. The year of 2018 has been rich in the news in many areas, but here’s what 2019.
1 – Emphasis on video ads
The video is not something new on the internet, but the use of this format for advertising purposes will become more and more common. Indeed, this format offers a unique way to capture attention quickly and communicate a message effectively. A video is able to entertain and slot in an audience through a story, colors, sound, and music. This format also allows civilizing a company with one (or more) face on a brand that promotes allegiance and establishes a relationship of trust. Whatever its business purpose, the video is a particularly elastic format that opens the door to many possibilities in terms of marketing. Sites specializing in the diffusion of videos like YouTube, Daily Motion, search engines such as Google, Bing, or even social platforms such as Facebook, Integra gram already offer to create advertisements in a video format. Yahoo even offers the possibility to run video ads directly into the search results. In recent months, we saw a significant improvement in the advertising tools dedicated to video format. This is a clear sign that the video is a format that works perfectly for advertising purposes. More important, Google has recently incorporated video content to its search algorithms. This is a significant step forward both for users and advertisers.
This type of content has become necessary in the life of a surfer. Rightly, the number of hours of video watched on the web is going over the television. Web advertisers are finding that this media is an effective way to reach its target and charming his audience. Often brief, with or without sound, videos have become ever-present in the news feeds and without realizing it, users can watch dozens every day.
In the coming months, we can expect to see more and more videos, promotional and particularly on social media. Video marketing will particularly the coast in 2017 because it concerns any type of business: from small local SMEs to large multinational structure. If this is not already the case, it is important to plan now to use this format in your content strategy.
2 – Reinforcement of the Mobile Format
3. Emergence Of Automation
2-Publish on social media
3-Manage the content
4-Adjust advertising campaigns
5-Implement techniques of “nurturing”
4 – Development of Augmented Reality
The concept of “greater than before reality” has been in fashion in 2017. Many objects and accessories that use this technology have also emerged these past few months. Many companies are currently interested in this technology. Of the major players in the industry have announced the upcoming release of objects and devices ready with functions related to augmented reality. Today, the use of this technology is mainly in the area of entertainment and video games. However, with its application Cardboard, Google has proven that it is possible to develop public and inexpensive solutions.
The phenomenon is still in its childhood and it is obvious that the use of augmented reality will grow in the coming months. In addition, there is the strong bet that the democratization of this technology will create new opportunities for advertisers, including at the level of integration with social media.
The technology is new, the level of attention and visibility will be particularly high. Therefore, it is important to position themselves on the front line.
4 – Development of Augmented Reality
5 – Generalization of Objects and Clothes Connected
-The use of “influencers”, including on social media or ambassadors.
-The systematic use of a more interactive and engaging content
-The mobile applications indexing in the search algorithms