Let’s get to our basics first…what is cruelty free? When someone utters this term, it definitely feels like something is surely right and good about it but what?
So, in plain words, cruelty free means that the brand does not involve in any sort of testing or trials on animals – within a lab or without. These brands are mostly free from animal derived ingredients as well. In short, cruelty free beauty and skin products do not involve any sort of practice that would ever harm any animal. Sweet, right!
The best part is, over the years quite a few cosmetics companies in India have adopted the cruelty free notion. So, let’s check out a few of them below –
Like any other cruelty free brand, Iba Cosmetics also prides itself on no animal testing for any products. But what makes it special and most unique is that Iba is the only Halal-certified brand in India. Brands offering Halal-certified beauty and skincare products around the world and especially in the Middle East is a common concept, but in India, this is the only brand. Iba is also vegan and PETA certified, which makes it a perfect and universal pick for everyone.
I guess this is one brand the 90’s kids would be quite familiar with. Lotus came into the market in 1993 and ever since has been a common brand in every makeup lover’s pouch. Lotus offers one of the best skin care products as well as promising makeup products that never let us down. This brand has been known to use herbal ingredients and also strictly follows the aspects of cruelty free. Their wide range of color cosmetics is worth the buy!
This one cosmetics company in India always seems like it was perceived in Paris or some other fashion capital abroad, but the fact is Colorbar is very much Indian. This brand is owned by Samir Modi, who build the brand to such a level that it gives good competition to brands like L’Oreal or Maybelline. But, apart from the color and quality competition, Colobar stands apart because it is a cruelty free brand. Modi stated that they do not test their products on animals nor do they supply to any brand that involves animal testing.
A brand that started off with only kajal pencils, has now shown growth with a wide collection of beauty and skincare products. The best part about this brand is that their products are 100% natural, free of chemicals and of course they’re cruelty free.