SEO audits are an essential component of any effective Internet marketing plan. The goal of an SEO audit is to find out the health of all of your marketing efforts, and while it is a simple concept, a good SEO audit is anything but simple.
Using analytics to measure your Web site’s effectiveness goes beyond counting hits on a certain time period. It helps you analyze where conversions are coming from, what percentage of sales are coming from your website, where the weak spots in your marketing plan are, what other options are available to increase your sales, and if your marketing is being undermined by competition or in other ways. Moreover, performing a good SEO audit can help you determine whether your marketing is reaching the right audience.
The process of performing an SEO audit can be very time-consuming. Even the geekiest geek’s head would spin if it was done the right way. The SEO audit process takes time, and the resulting presentation is stuffed full of details. An SEO audit is thorough enough to give you very clear insight into the changes you need to make. I think this method is far better than saying, “Hey, sales aren’t as good as I’d like, so let’s try this…” Conducting an SEO audit doesn’t leave you with any surprises. You are able to identify exactly what needs to be changed in your marketing plan.
A Typical SEO Audit Report
An introduction is often followed by an overview of the report’s purpose. Your company’s objective should be stated simply and concisely. Lexicon follows. The SEO audit process will display all of the keywords related to your products or SEO audit services that were generated. The keywords should be ranked based on how they rank and why they should or shouldn’t be used. The auditor will then evaluate the tracking tools that you use on a daily basis.
The audit will gather all information from analytics and other SEO audit tools, whether you’re using them or not. Your actual marketing strategy will then be compared to the keywords and phrases in order to see if it meets the potential of the keywords. Your SEO consultant will thoroughly analyze your Web site in order to discover broken Meta tags, broken links, broken references, broken site maps, broken cross-links, etc. Additionally, they will look at your competitors to assess how well you are doing compared to them.
What percentage of ranking is determined by the textual content (words) on your Web site? Content matters more than keywords and/or phrases, too. In a nutshell, businesses don’t really care what their Web pages or other marketing tools “say” as long as their keywords appear enough for the search engines to see. This is not liked by search engines, and it devalues your Web site. A search engine optimization audit ensures that all content on your Web site and peripheral sites (like articles that link to your site from other directories) has relevant text.
As a final step, to know about how to scale on Google results page; SEO audits review all backlinks to your site and checks if any are broken. When your site is linked to another blog, social media account, or article, it’s exciting but those links must remain active. Your SEO consultant will make sure your backlinks are active or recommend how inactive ones can be addressed.
Following an SEO Audit
In order to make sense of the detailed report, you will need to examine it carefully. In an audit, your auditor will explain what each number means and how it relates to your marketing SEO strategy. An SEO audit is a method for forming a new marketing SEO strategy, and the auditor will be able to assist you with the process. Quite a bit more complex than it seems, isn’t it? An SEO audit is not easy, but it is one of the most vital things you can do in order to improve your online reputation.
Your first (and most important) step towards maximizing the performance of your site will be to perform an SEO audit. In the event that you’re ready, we’d love to help you enhance your site! Get in touch with us when you’re ready so we can get to work on your site!