The business landscape is evolving and becoming more dynamic as the competition increases. There is a lot of content on the internet that your customers consume daily. They encounter an ad whenever they swipe. But what will make your content stand out and attract customers to your business?
If you are starting a small business, a major factor in its success is how well you market it. Marketing attracts prospects. Prospects become buyers, and buyers lead to profits. What you need is a brilliant marketing idea that will keep your customers engaged and raise brand awareness. It is time to invest your magical creativity into digital marketing campaigns that make you feel like Peter Pan with his pixie dust.
All you need is a bit of guidance from a credible digital agency Dubai to kick your marketing strategy back on track. Until you get connected with a marketing professional, let’s give you a little push through these unique marketing ideas:
Host A Social Media Competition
To suggest that social media platforms are overloaded is an understatement. People are constantly swiping through someone’s story, posting a comment, and skipping an ad. Thus, it creates an opportunity for you to arrange a social media competition.
By sponsoring a competition, you may diversify your social media marketing approach. Above all, people adore free stuff, according to science. So, in exchange for social media participation, offer something away for free, such as a product package or a trip to your headquarters. Therefore, have your followers like, comment on, share, and tag a friend in the giveaway post to increase reach.
Share User-Generated Content
Another smart approach to utilize social media to advertise your small company is to leverage user-generated content (UGC), which 79 per cent of customers assume strongly influences their shopping decisions. It is because it is less biased than sponsored material. They get to observe how someone in their shoes feels about the product.
For instance, Instagram Stories first appeared as a Snapchat-inspired add-on feature. This function later became an essential aspect of Instagram. These stories opened the way for advertisements.
Now, there are several methods for getting results from your Instagram stories. Create user-related content first. This method will satisfy the masses and is an excellent way to get new followers. It is also an excellent approach to save the time required to create content yourself.
First and foremost, encourage existing customers to provide images, videos, and testimonials of their experiences with your products. Additionally, scan your brand’s name or hashtag regularly to check what social media postings users have shared without being asked.
The objective is to create a library of high-quality UGC that will persuade on-the-fence social media followers to purchase.
Pin Your Content
Don’t undervalue the importance of this image-sharing website. Post your most powerful visual assets like templates, infographics, etc., to Pinterest and link them to your web pages for more traffic.
Produce Video Tutorials
Video marketing is king on many platforms. Consider TikTok’s success. Its minute-long films were so popular that Instagram, a photo-sharing platform, released its own version in the form of Reels.
To illustrate, use Shopify’s free online video creator to create content for social media marketing. It might be:
- Positive feedback from consumers
- Behind-the-scenes of your company’s operations
- Video lessons demonstrating how to utilize your product
- Livestreams co-hosted with industry influencers
Benefit From Trending Topics
Trends fuel the growth of social media. Consider this: TikTok is credited with helping songs go viral; musicians get record-breaking streaming when a dance craze starts. Everyone uploads footage of them dancing to the same tune.
How can you find current subjects before your small business’s social media material gets mixed in with everyone else’s? Identify them before the crowd does:
- Inquiring with your consumers
- Reading online forum talks
- Conducting a competitor analysis
- Observing annual events
Sell Mystery Boxes
Do you have a massive inventory of slow-moving products? They can be sold as part of a mystery package. Fill it with slow-moving items and market them as a surprise, providing them at a low price.
There are various reasons why mystery boxes work:
- The human mind enjoys surprises.
- Fear of missing out prompts 60% of consumers to make impulsive purchases when they get a mystery box.
- Slow-moving inventory is moved to make room for more popular (and profitable) products.
To conclude, these unique and creative marketing ideas will let your business flourish. Lead generation Dubai companies can give you sufficient knowledge regarding implementation of these ideas effectively. So, get ready to reach out to customers of various demographics with a single click.
