Digital entrepreneurship has boomed since the beginning of the pandemic. New online businesses are constantly opening, many being launched from people’s homes. New digital business tools and services allow everyone greater accessibility to the eCommerce market by making it easier to build and manage a successful online store. WordPress is the number one content management system, with over 455 million websites utilizing its infrastructure. However, it can seem overwhelming and complicated to customize a WordPress site on your own. Luckily, groups like Nexcess offer access to a large team of web dev professionals who can help you set up, maintain, and scale your WordPress site quickly. Here are a few key benefits of managed WordPress hosting.
What is Managed WordPress Hosting?
WordPress hosting services give you access to a team of web developers specialized in WordPress optimization. WordPress sites are built in unique ways that require some expertise to customize, test thoroughly, and efficiently incorporate new site features. With a managed WordPress team, you don’t have to worry about your server space, your site structure, etc., because you will have your own web dev team constantly working on your behalf to ensure your site remains fully functional at running at high speed. Managed services like these aim to take as much of the technical burden off of your shoulders as possible by offering not only server management but collaboration features, educational resources, and workflow tools.
Cost
Managed hosting services like those offered by Nexcess are the more cost-effective option for anyone looking to launch a fully customized WordPress eCommerce or business site. You get not only access to your own WordPress programmers, but you will get the reliability and processing power of enterprise-level servers from the global Nexcess private server network. You won’t have to hire your own web developers or spend money on expensive hardware, and you will save on analytics and site testing.
High Availability
High availability and uptime are essential for a successful website. Any downtime on your website could mean loss of business and could tarnish your reputation. With managed hosting services, your uptime is guaranteed with automatic failover. If your primary server goes down, there is a secondary server constantly copying the first, which will automatically take over traffic flow to your site. This ensures you never lose any traffic, and all of your site data is continually being backed up and secured.
Speed
Site speed is essential for landing conversions and reducing bounce. If you have an eCommerce WordPress site, you are most likely utilizing WooCommerce for your products or services. WooCommerce hosting provided by a group like Nexcess can ensure your commerce features are user-friendly and easily navigable to maximize conversions on your site. Nexcess offers “the latest PFP8+ Redis, Elasticsearch and auto-scaling technologies with an integrated CDN and premium image compression to help drive unparalleled performance.” This ensures your site remains operating at high speed, and all purchases go through quickly, so you don’t lose business, and your site is always performing at its best.
These are just a few benefits of managed WordPress hosting for your new business. TO build a successful and scalable WordPress site requires technical expertise, analytics, security, and complex hardware to maintain. If you want to launch a successful WordPress site in 2022, consider the cost-effective option of hiring managed services.