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The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing…
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and…
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your…
Whether you want to start a new company or forecast realistic revenue growth, measuring your total addressable market is a…
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean?…