Browsing: impact
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search…
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…
AI is gaining traction in every industry and advertising is no different.
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet…
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs…
More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the…
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by…
In an interview with TechCrunch onstage at the Ethereum Denver conference, Tesla board member Kimbal Musk, brother of CEO Elon…