Browsing: Journey
At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By…
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just…
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two…
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search…
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big…
We’ve discussed how the customer journey impacts sales, service, and marketers.
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand,…