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Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n…
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn…
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out…
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying,…
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the…
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand…
If you’re a marketer, you cannot ignore meme culture.
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to…
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
The Super Bowl teaches us a lot about healthy competition each year — but we don’t always see it play…