Browsing: Testing

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they…

You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case…

There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which…

Every company has a unique set of customers, so there’s no one-size-fits-all formula for designing an optimal website, crafting the…

Do you remember your first A/B test you ran? I do. (Nerdy, I know.)