Did you know that the CBD industry that was valued at $688 million six years back is set to touch $22 billion by the end of 2022? The 2018 Farm Bill has legalized the sale of hemp-derived CBD products. Today CBD products are flooding the market especially as the pandemic exposes weaknesses of our immune systems. This is probably the best time for you as a retailer to enter the CBD market and create your own CBD brand.
Can private labeling work for your California store?
In private labeling, you tie-up with private label CBD manufacturers and sell their products under your brand’s name. It is perfect for retailers who have an established clientele and brand name but lack the in-house capabilities needed for manufacturing CBD. So, private label CBD products like cosmetics, edibles, or topicals infused with CBD will be made by third-party manufacturers and then sold under your brand name.
The biggest distinction with private label CBD in California is that here you get to choose what ingredients will be present in the product and how it will be packaged. All CBD products will therefore be produced by the manufacturer and retailer working hand-in-hand. But the private label shampoo or gummies remains exclusive to you as the retailer.
Why choose to tie up with private label manufacturers in California:
Private labeling can be a good way to score ahead of your competitors. The process may be costlier and a tad complicated because you will need to be more actively involved in creating the products. CBD products have been making much headway recently because these are known to have multiple healing properties. For instance, CBD oil is popular for its anti-inflammatory, pain-relieving, and sleep-boosting properties. When you make CBD products like tinctures or gummies with private label CBD manufacturers, you can ensure that the products made will be exclusively yours. It is not the same as selling products having some other brand’s name on them.
Private labeling is advantageous because you can boost your brand image and have this show through your packaging and labeling. You promote brand loyalty and brand recognition because you have a complete hold over the retail campaign. As a retailer, you get to control the production of CBD products because you can play an active role during its production. The end product will be unique and help your business to stand out in the crowd. When you become exclusive retailers for CBD products, your customers will be keen to buy those from you over and over again.
You should opt for private labeling of products to have control over prices and cater to customer demands by offering them what they want. As your target market grows, you can even make a business plan centering on a single product line. For example, you could choose to offer skincare products that enjoy a huge demand.
To choose the right private label manufacturing company, you must search for ”private label CBD near me” and then identify a manufacturer that offers you many high-end product choices. It should have a solid track record and a great reputation. It should own cGMP-certified facilities that are capable of increasing production when your business grows. You need to find a company like The Emerald Corp that provides an impressive variety of private label CBD products and can work with you to make your business prosper.