We browse the internet all the time for work and leisure. As we jump from one website to another, you must have seen tiny ads or links embedded in a home page. A click on those links redirects you to another designated page. The main purpose of a landing page is to convert potential leads into customers. This is why landing pages are a vital tool for the digital marketing strategy of any business. However, creating a perfect landing page needs superior technical knowledge.
When customers click on landing pages, it asks them for sensitive personal information. Asking cold leads for sensitive details can backfire on the company if they are not convincing enough. So, only a well-crafted landing page targeting a specific segment of customers can push potential customers to give away their information. You need to know these ten steps to create a perfect landing page yourself.
- Write a headline that hints at the benefits
As per statistics, the bounce rate off landing pages is approximately 70-90%. So, websites try to lower this percentage to at least 50%. The only way companies can achieve that is by making the customers understand what their benefit is from the page. When potential leads visit a new website, they will immediately browse away from it unless something hooks them instantly.
Headlines are the first thing everyone sees, so you must make them extremely clear and concise so everyone can understand the value within seconds of clicking the landing page.
- Add an image
Images make landing pages attractive. So, including an image is a mandate on landing pages. At the same time, that image must be relevant to the target audience. Always experiment with the images because a certain image may work better with the visitors than others.
- Write compelling words
Crafting an attractive headline and adding images are important, but don’t waste all the time searching for images. The words will ultimately sell your product and service. So, write concise and clear words that will guide a potential customer to complete the purchase. Many experienced marketers also use techniques like directly addressing the visitors as “you” or “your” for better engagement. Some other ways you can make the page compelling are by highlighting the pain point and discussing the features and how they benefit the users.
- Make the lead form accessible
Your main target will be to convert the prospects as fast as possible. So, always keep the lead form readily accessible. You wouldn’t want the prospects to search frantically for the content after clicking on the landing page. Many web designers also make the mistake of putting the lead forms a little down the page. However, ideally, this should be at the forefront, as you want visitors to find it without scrolling. It is even better if you can hire a good web designer and design a page where the lead form will move up and down when the user tries to move the page.
- Add clear CTA buttons
The CTA or “Call-to-Action” button is the most vital element on a landing page. This is the element that promotes lead conversion. This is why always ensure that the CTA button stands out from the other elements on the page.
You can use a different colour or contrasting shade from the landing page’s colour scheme. Also, write in a simple and clear font about the function of the keys. There are several action verbs like “Download”, “Submit”, and “Hire us Now”. Spell each of them correctly, so no visitor gets confused about where to click.
- Give relevant offers
Consider the landing page the first part of the potential customer’s journey to the final offer. This is the offering that you are giving away in exchange for their information. But it may happen that it is not compelling enough for the lead. So, you need to introduce offers if the situation demands. But you cannot give away random offers and expect the leads to buy your product or service.
For example, if you are a seller of pens, you can offer them to give a shipment of pencils. Since most stationery retailers buy pens from you, getting pencils would be a relevant offer for them. But if you offer them a sack of rice, it wouldn’t make any sense to them. They won’t be able to sell that product and will never be interested in buying pens from you.
- Ask only what you need
When you make a landing page, the one thing you need is information. But you cannot force or manipulate them into giving you information. Whether visitors will be willing to share information also depends on many factors –
- How much, you ask?
- How aquatinted are you with the leads?
- What is the level of trust between you and the visitors?
Always try to ask as little as possible, but cover all the important parameters. When landing pages don’t bombard visitors with questions, it lowers the leads’ reluctance to share information. Most of the time, asking only names and email addresses is enough to nurture a fresh lead.
- Remove distractions
The landing page has only one objective – to convert visitors into potential leads, and leads into customers. The main enemy in your quest is the competitor’s links on the landing page. Any external link is a distraction and will lure visitors to move to other pages. The internal links to other website pages can also be a distraction. So, remove any other links other than your own to draw the entire traffic to your page.
- Make the page responsive
A landing page that is not responsive is as good as not existing. Always have the proper backend to maintain utmost responsiveness and accommodate every viewer. The last thing you want is for the visitors to get frustrated by the non-responsiveness of the page. So, arm the landing page with every opportunity, so they get convinced to buy your products and services, irrespective of how they view the page.
- Provide an optimised search experience
You will continuously drive visitors to the landing page with social media posts, blast emails, and other marketing techniques. However, we should always optimise the landing page with SEO-friendly keywords for facilitating organic search and campaigns. Good landing pages let users redirect to their pages for word-specific searches. Similarly, if the users target a keyword with paid ads, ensure those words redirect them to your landing page.
Summing Up:
Landing pages are vital to your marketing strategy and can boost your business to greater heights. You are not forcing anyone to make a decision. So, the page should always end with a thank you page and must give the impression that the landing page has served the purpose that they initially promised.
Author Bio:
Marcus Pickford is a leading Do My Coursework who currently offers do my homework for MyAssignmenthelp.com.