Nowadays, every brand and business has social media pages on different social media platforms like Facebook, Instagram, Pinterest, youtube. They need to properly maintain those pages to build their online presence and increase brand awareness.
The profile picture, cover picture, and background image should be aligned with your brand. Many businesses struggle with maintaining their pages on social media and can not properly communicate their brand message to their target audience.
It is the time when they require a unique social media post designer who will design unique posts for different social media handles that will not only attract the attention of their target audience but also help to convert them into your potential customer.
Top tips for social media pages
Follow these tips to design the best social media page for your brand
- Showcase your company’s branding and products
Social media pages mainly contain profile pictures, cover/ banner images, and background images. Your company’s logo should be displayed on every profile picture. Make sure your background perfectly showcases the products and services your company offers.
It is advisable to constantly update the background and cover images of social media platforms. Because it provides the profile a fresh look every time you change it and keeps your target audience interested in your company.
While bringing changes to your cover images, make sure you stay consistent with your branding. Otherwise, it will confuse your audience.
- Use the correct image sizes
It is very important to choose the perfect image size depending upon which social media platform you are going to upload it. Below, I am listing down file dimensions for every social media platform.
Facebook: Profile picture 180 * 180 and cover photo 812 * 315
Google: 800 * 800 profile picture and cover photo 2120 * 1192
Twitter: Profile picture 73 * 73, background image 1600 * 1200, and cover image 1252 * 626
Linkedin: Profile picture 100 * 60, and banner image 646 * 220
Maintain proper image sizes or your audience will miss out on the things you want them to focus on.
- Visually consistent designs
If you want to establish a brand identity through different social media platforms then make sure that all the designs you are creating must be cohesive across all platforms.
You can create different cover pages and background images for different platforms but the look and feel of all the designs should be the same and aligned with your brand. You can consider hiring a Unique Social Media Post Designer who will create unique designs for different social media platforms regularly maintaining cohesiveness.
- The profile picture and cover photo must be complementary to each other
The profile picture of your brand profile and cover photo should complement each other through colors, mood, or even text. Do not let your profile picture overlay your cover photo or background image, and hide any important content that you want your target audience to notice.
You can try filters on your cover photo to bring harmony and balance to your profile design. For a better approach, you can design the profile picture and the cover photo as if it is a continuous image instead of two different images. Try to keep valuable images on the right side of the cover image and ensure that it looks good. A Unique Social Media Post Designer exactly knows how to design
- Devote less page space to text and more to images
Our brain processes images a thousand times faster than text information. It is proven that image-based contents get more likes, shares, and re-tweets than only text-based content.
Social media platforms also promote image-based content than normal text-based ones. That is why you must devote maximum space to images than you do to texts.
- Use a consistent style of images
Pick up images that you find consistent with your branding styles. Here you need to consider some points like what your followers like the most, or what kinds of images match the service you provide.
These questions will help you evaluate the characteristics and personalities of your brand and eventually help you come up with the best pictures.
- Create templates for consistency
It is very important to maintain consistency across all social media platforms for social media branding. If you find it difficult to maintain consistency while designing cover images for different social media profiles, then using templates is the best option for you.
Create templates beforehand and then use them depending on your requirements. You can create a few templates ready so you can easily use them whenever you need them.
You just need to bring simple changes like photos, background colors, etc. But keep some elements constants as they are crucial to maintain brand recognition.
- Try to make it creative and engaging
The primary purpose of social media pages is to grab the attention of your target audience on different social media platforms. People on social media come across hundreds of brands on social media and hardly anyone of them catches their attention.
If you want your social media pages to stand and grab people’s attention, then you have to design the contents of your pages creatively. These creative and appealing content are more likely to be shared on social media and generate higher chances of success.
Conclusion
Social media is about how you connect with people. The points I have mentioned above will surely help you design your social media pages better than before and help you get connected with your target audience. You can seek the help of a Unique Social Media Post Designer who will design amazing posters, content, and cover pages for different platforms.
Author Bio:
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website Designing Company, Lifestyle Design, Branding Firm, Exhibition design etc..