Do you want to write an interesting script for your explainer video? It may sound scary but the attention span of an average person has become as small as that of a goldfish.
In this world, when individuals just give you five seconds of their precious time, how do you expect to win your audience’s attention and convert them into potential customers? Surely, you may need a strong video script if you’re planning to go all-in using an explainer video…
And in order to do that, you will need a video script that can quickly pique the interest of your audience and offer them something valuable.
While there are plenty of powerful ways to win your customers, there’s no other than explainer animations that can do the job perfectly. For those who are new to animation, you won’t believe how this staple of brand content can give your business the best conversion rates.
But, an explainer video can only do this for you when you have a strong video script.
Are you wondering how you can create a strong video script for your explainer video? Well, here are a few tips on how to create the best video script to grab the attention of your target audience.
Tip # 1: Know Your Target Market
You can’t make a video script for everyone. Understanding your target market will help you come up with the right kind of idea and attention-grabbing words to win people over. For example, if you are into fashion, then your potential customers are not teenagers but adults across different age groups.
Try to keep language aimed towards your specific group and make sure it is culturally relevant. As for age groups, different stages of the buying process ask for different kinds of promotional content. Let’s just say, if your potential customers are still in the awareness stage then a video that showcases what you have to offer may not be a great idea as they might not understand much about your company.
One way is to leverage the power of keyword theme clustering to identify prospects and learn how they search. Use those search terms in your video scripts and voila! Let the Google bot bring the right audience to your business.
Tip # 2: Say Something of Value
Remember that the aim is to grab the attention of your audience, not to write an epic. So now the big question is what should your video script say? The answer is simple,
Say something of value that will help your audience acquire the information they are looking for.
If you want to promote a new product, then be sure to discuss its features and benefits.
You can also conduct a survey and find out what your audience would like to see in an explainer video. Ask a professional video animation company, and they will guide you on how to conduct surveys for video animations.
Tip # 3: Create A Strong Hook
Your explainer video script has to be good enough to grab the attention of your target audience, so writing a powerful hook is very important.
The best way to achieve this is by using statistics and facts that prove your main message and increase the time viewers spend on your video.
Remember that the average attention span of a person is very low, so you need to come up with a strong hook that can keep your audience engaged till the very end.
Here’s a sample of a video script that will help you learn how to add a hook to your content:
“Did you know that 61% of consumers feel more positive about a brand after watching an explainer video?”
This intriguing question is what can keep your audience engaged and wondering what the answer is.
Tip # 4: Write Like A Pro
Remember that facts and figures are boring to an audience if presented in a predictable way. In order to make your explainer video script really stand out, you need to add creativity to it. Be sure to use short sentences and write in clear and simple language so that your audience can understand and keep reading.
You can also use the power of storytelling to make your content more compelling and enhance its memorability quotient. Make sure that you come up with a video script full of clarity, creativity and elements that grab attention.
This is what every good video script should be about. It starts with a memory that most people can relate to and then draws a connection between the emotions they experienced in the past and how your business can provide them with something equally impactful.
Tip # 5: Use Humor and Entertainment
More often, people find themselves bored during the process of searching for information. So why not try and make your explainer video script more entertaining?
For example, you can use subliminal messages in the form of images or videos that relate to your niche. Like, if you are into fashion then you could include celebrity photos that are well known for their style sense. This will help create a connection between your brand and the celebrity in the mind of your audience.
Another way to use humor is by talking about not-so-serious topics that are controversial in nature. Like, you can include a joke related to politics or current affairs and then draw a connection between your business objectives and how they might be impacted by the topic. Your objective here is to spark curiosity in the mind of your target audience. Don’t hold back, use memes and GIFs to make your explainer video more entertaining.
People enjoy humor and fun, so use all possible means to include it in your video animations.
When it comes to making a great explainer video, you need to make sure that your script is interesting and captivating. The best way to do this is by including facts about your business in an intriguing manner. Creating a compelling story around the benefits of what you offer will also go a long way in terms of getting people’s attention. Video scripts are all about creativity and coming up with something new so don’t be afraid to experiment!
I hope you find this article useful, cheers! :)