Dudes Posting Their W’s has gained a massive following of over 1.7 million followers since its creation in January 2021. Their website explains the account by saying it “commemorates ‘Wins’ or ‘Positive’ moments that men have achieved”. “‘Dudes & Dubs’ is for the men who strive for greatness and who want to continuously improve their lives,” their site states. In terms of what counts as a “dub”, they list many examples including losing weight, getting fit, beating cancer, overcoming mental health, acts of bravery, accomplishing difficult tasks, befriending animals, saving a person or an animal’s life, fighting off criminals, knowing very specific knowledge, being a good father, being a good husband, brotherhood, overcoming addiction, and helping vulnerable people.
The page also donates 10% of their merchandise proceeds to Missing Kids, a non-profit dedicated to finding missing children, preventing child victimization, and fighting child sexual exploitation.
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